http://digitalbrandblog.com Bleeding-Edge Online Marketing Strategies Mon, 03 Aug 2009 19:52:22 +0000 http://backend.userland.com/rss092 en Gary Vaynerchuk grew up the son of a liquor store owner. He had a chance to learn a few things about what makes a wine great before he was even allowed to drink his first glass. Gary's business is offering deep discounts and free shipping on some of the wines ... http://digitalbrandblog.com/?p=202 For the past few years, people have been telling you that you have to be involved in social networking, but no one has told you why. What is the benefit, and is there any money in it? Money is probably the bottom line to you, so I'll get that out of ... http://digitalbrandblog.com/?p=198 You may have seen a commercial recently for Nationwide Insurance, where the female spokesperson does a short demo of the Nationwide iPhone app. It's designed to be used in case of an accident, and according to the commercial, functions include: -a flashlight -a form for getting the other driver's information -a button that, ... http://digitalbrandblog.com/?p=192 Sorry, you children of the sixties...the answer to this question is NOT "absolutely nothing," despite what you might be singing to yourselves now. Listen to any marketing, PR, HR or customer service consultant these days, and they will tell you that social media is the wave of the future. You better ... http://digitalbrandblog.com/?p=188 Marketing "Home Automation" Control 4 manufactures a complete line of affordable wired and wireless home automation products. In just six short years, Control 4 has become the leader in ‘affordable’ home automation.   I had the pleasure of speaking briefly with co-founder, Eric Smith. When I asked him what makes Control 4 different ... http://digitalbrandblog.com/?p=174 William James said, "The art of being wise is the art of knowing what to overlook."   As a marketing consultant, I've seen lots and lots of complicated stuff: Statistical graphs and papers explaining complicated consumer patterns Focus groups analyzing brain waves Case studies involving years of research 200-page business plans Not to mention, just to keep ... http://digitalbrandblog.com/?p=166 Turns out tweets about food, kittens, and kids are much more appealing than tweets about spreadsheets, product benefits and serious stuff in general. As Barbara Gibson (Chair of IABC) puts it in her article about the power of writing about food on twitter, "It's the silly things that bring people together, ... http://digitalbrandblog.com/?p=146 What is the difference between and offline and an online brand?   Get the Flash Player to see this player.   Now that we are in the "age of the internet," it is crucially important for companies to understand how to successfully launch a digital brand.   But before we cover digital brands, let's look at ... http://digitalbrandblog.com/?p=133 A big challenge in the digital marketing / digital media world we live in now is a false assumption.  It’s the assumption that cool new ways to reach an audience have changed the rules of marketing and branding. The internet is the greatest message delivery mechanism yet invented. But it’s ... http://digitalbrandblog.com/?p=128 Within 24 hours the video of President George Bush dodging a reporter's shoes at a news conference in Bagdad on Saturday was viewed over 4.4 million times. Want to see how it compares to the viewing of Obama's acceptance speech? Click here.     Presidents have done a lot of stupid things over ... http://digitalbrandblog.com/?p=124