Marketing “Home Automation”

Control 4 manufactures a complete line of affordable wired and wireless home automation products. In just six short years, Control 4 has become the leader in ‘affordable’ home automation.

 

I had the pleasure of speaking briefly with co-founder, Eric Smith. When I asked him what makes Control 4 different from similar companies, he said “We’re more affordable and much easier to install.” Smith went on to say, “Most home automation products that are currently on the market require extensive wiring. Because our components communicate with each other wirelessly, they are much easier to install in existing homes.”

 

With dealers in over 33 countries distributing their products and a 45% growth rate last year, Control 4 is definitely doing something right.

 

The three keys to their success are:

 

1. Creating a product that is superior (and already has a built-in differentiator).
2. Knowing how to introduce that product to the marketplace and communicate its strengths.
3. Innovating to keep up with trends and stay ahead of the market.

Control 4 focuses its marketing efforts on appealing to resellers. This includes industry tradeshows and advertising in targeted trade publications. They also have a heavy focus on PR and have been featured in the Wall Street Journal, New York Times, Wired Magazine and on Oprah.

 

In the coming years, Eric indicated that the company plans to begin marketing its products directly to the end consumer and “do-it-yourself” homeowners. They also have designed several modules that control a home to be more energy efficient. The trend to conserve energy and improve the environment is an expanding market that will give them even more of an edge over the competition.

 

To learn more about Control 4, visit their website at www.control4.com

2 Comments »

1. 

   [...] Digital Brand Blog put an intriguing blog post on Product BrandingHere’s a quick excerptMarketing “Home Automation” Control 4 manufactures a complete line of affordable wired and wireless home automation products. In just six short years, Control 4 has become the leader in ‘affordable’ home automation.   I had the pleasure of speaking briefly with co-founder, Eric Smith. When I asked him what makes Control 4 different from similar companies, he said “We’re more affordable and much easier to install.” Smith went on to say, “Most home automation products that are currently [...]

   Pingback by Topics about Trends » Product Branding — April 8, 2009 @ 10:27 pm

2. 

   [...] Digital Brand Blog added an interesting post on Product BrandingHere’s a small excerptMarketing “Home Automation” Control 4 manufactures a complete line of affordable wired and wireless home automation products. In just six short years, Control 4 has become the leader in ‘affordable’ home automation.   I had the pleasure of speaking briefly with co-founder, Eric Smith. When I asked him what makes Control 4 different from similar companies, he said “We’re more affordable and much easier to install.” Smith went on to say, “Most home automation products that are currently [...]

   Pingback by Topics about Homes » Product Branding — April 8, 2009 @ 10:34 pm

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