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SnapAds: 1922% Improvement in 3 Days
26th November 2008
TechCrunch just wrote an article about SnapAds. Get this - within 3 days this display ad optimization company was able to increase an ads return by 1922%. Here’s what the TechCrunch article had to say:
“[SnapAds] has created a system that dynamically adjusts the appearance of banner ads over time to maximize engagement. And it seems to work - a three day trial campaign for a recent film saw an increased clickthrough rate of 1922% over three days (not a typo).” To read their article, click here.
SnapAds - Display Ad Optimization from SnapAds on Vimeo.
This is multi-variant testing at its best. The system they built literally keeps getting rid of the weakest link until they are only displaying the ad with the very best click through rates. Brilliant.
Traditionally banner advertising has not worked too well. Unless you are advertising within a really nichey area…but the click-through rate is usually pretty bad (like .01%). I’m glad to see there is a company that is improving these rates 
As always - if you have questions - feel free to email me at laura@virtualmg.com.
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