Turns out tweets about food, kittens, and kids are much more appealing than tweets about spreadsheets, product benefits and serious stuff in general.


As Barbara Gibson (Chair of IABC) puts it in her article about the power of writing about food on twitter, “It’s the silly things that bring people together, allow us to connect and develop relationships.”


If you’re looking to woo people on twitter or launch a twitter campaign - sometimes, the best way to do it is by saying something completely silly. For example, if you sell blenders - you may tweet something like “The Top 20 Most Disgusting Drinks of All Time…One Uses Raw Eggs and Sardines!” and then link to a list on your website of the most disgusting drinks - with a link to your blenders and maybe some more appealing recipes


Think of your posts on twitter as what you would say to friends at a crazy party (where you’ve had a few drinks or at least your friends have)… You can still talk about the “serious stuff” - i.e. what you do for a living, why your products are great… but come at it with a jovial attitude and think up things that are a little… well… silly. Do this and your responses on Twitter will skyrocket.